CAPPELLINI POINT

A moving show for the presentation of the new Cappellini showroom

A video projected environment created for the Milan Design Week 2016 to mark the opening of the Cappellini Point, the Italian design company’s new showroom.

In order to emphasize the layout of the new showroom and the lines of the brand’s new collections, an immersive staging was created made up of suffuse and coloured videos, featuring geometric and floral patterns, projected onto all the walls and the architectural features of the showroom.

TAG CORPORATE | DESIGN

Brand
narrative environment
WHAT
Multimedia environment
WHEN
2016
WHERE
Cappellini Point, Milan
FOR WHOM
Cappellini
WHAT WE DID

Multimedia content project
Multimedia content production

WITH WHOM

Karmachina - Progetto & Art direction
Alessandro Lucchini - Animation & Video post-production
Alberto Modignani - Music

Ph: Giacomo Francesconi