Expo 2020 Dubai Italian Pavilion video

The video, conceived and produced by Karmachina, explores the theme of the Pavilion, whose architectural project is signed by the group CRA-Carlo Ratti Associati, Italo Rota Building Office, F&M Ingegneria, Matteo Gatto & Associati, with a narrative development curated by Rampello & Partners Creative Studio.

The video leitmotiv is the concept of beauty, a value Italy has internationally heralded over the centuries and that has been chosen as the key theme for the country’s participation in the next Expo. The 3’50’’ video combining different digital animation techniques describes an evocative journey across Italy’s heritage, a legacy of the many cultures inhabiting the Mediterranean area, connecting peoples, talents and, intelligences, creating a bridge towards the future: Italian beauty, a value uniting people and that today is heading to Dubai.

Expo 2020 Dubai will be held from October 20 2020 to April 10 2021 and will be dedicated to the theme “Connecting Minds, Creating the Future”.